2022 MNA Better Newspaper Contest

Use of Color in Advertising ( 10,001 and Over Multi-Day) Back

  • Place Name: First Place
    Contestant Name: Duluth News Tribune
    Entry Title: Hammond Steak House
    Entry Credit: Scott Blatchford, Brenda Lawrence
    Judge Comment: Color should set a mood and this ad brings two settings together but the mood created by changing the tone helps define the businesses
  • Place Name: Second Place
    Contestant Name: Duluth News Tribune
    Entry Title: Stewarts Bikes
    Entry Credit: Scott Blatchford, Creative Team
    Judge Comment: The bright colors really draw the eye and evokes a feeling of adventure and being alive, which obviously if you are trying to sell bikes you want people to feel that way
  • Place Name: Third Place
    Contestant Name: Mankato - The Free Press
    Entry Title: Circle Inn - Liquors Bar
    Entry Credit: Jordan Greer-Friesz
    Judge Comment: I like the subtleness of the colors. It doesn't scream Christmas but gives a nice peaceful feel
  • Competition Comment: None