Use of Color in Advertising ( 10,001 and Over Multi-Day)Back
Place Name: First Place Contestant Name: Duluth News Tribune Entry Title: Hammond Steak House Entry Credit: Scott Blatchford, Brenda Lawrence Judge Comment: Color should set a mood and this ad brings two settings together but the mood created by changing the tone helps define the businesses
Place Name: Second Place Contestant Name: Duluth News Tribune Entry Title: Stewarts Bikes Entry Credit: Scott Blatchford, Creative Team Judge Comment: The bright colors really draw the eye and evokes a feeling of adventure and being alive, which obviously if you are trying to sell bikes you want people to feel that way
Place Name: Third Place Contestant Name: Mankato - The Free Press Entry Title: Circle Inn - Liquors Bar Entry Credit: Jordan Greer-Friesz Judge Comment: I like the subtleness of the colors. It doesn't scream Christmas but gives a nice peaceful feel