2020 MNA Better Newspaper Contest

Advertising Excellence ( 5,000 - 10,000 Dailies,Under 5,000 Dailies)Back

  • Place Name: First Place
    Contestant Name: Albert Lea Tribune
    Entry Title: Advertising Excellence-Albert Lea Tribune
    Entry Credit: Albert Lea Tribune
    Judge Comment: Overall well laid out and good use of color. *Good use of directories. Attractive, good use of color and well laid out: Happy Holidays, Christmas Worship and School Year are three of the directories. Allows for more cross-selling by all of the advertising staff. The front page strip ads cannot always be sold as one, two or three equal sized ads. I appreciate the fact that the Albert Lee Tribune divided the space into five equal boxes to sell the space and allow more advertisers the opportunity for premium front page positioning.
  • Place Name: Second Place
    Contestant Name: New Ulm - The Journal
    Entry Title: Advertising Excellence - The Journal, New Ulm
    Entry Credit: Tim Babel, Becky Wilbrecht, Kristen Forbrook
    Judge Comment: Nice, clean overall look to the pages and paper. Good use of sponsorships with the Park and Recreation Month plus Hanska Lakes Baseball sponsors pages. Also the local business directory. I have never seen a Chamber News Page (local Chamber of Commerce) and appreciate this regular feature. Keeps the readers/local residents aware of ongoing happenings plus allows businesses to speak of their businesses and services.
  • Place Name: Third Place
    Contestant Name: Austin Daily Herald
    Entry Title: Wednesday, Dec. 11, 2019, Wednesday, July 15, 2020, Saturday, Aug. 22, 2020
    Entry Credit: Crystal Miller, Heather Biwer, Brenda Landherr, Mike Delhanty, Heather Ryks
    Judge Comment: Nice overall look and layout to the paper. *Very nice Christmas Happy Holidays from A to Z page. These can be cluttered and overwhelming to look at. This page was visually well executed. Good use of the p[age A1 top and bottom strip ads (or coupole of ads). Expand that premium position for more advertisers to utilize
  • Competition Comment: All four submissionw were well laid out and a peasure to read through.