Place Name: First Place Contestant Name: Detroit Lakes Tribune Entry Title: Detroit Lakes Tribune Advertising Excellence Entry Credit: Detroit Lakes Newspapers Staff Judge Comment: The Detroit Lakes Tribune has an overall good layout and use of color. *Great heavy stock, two full-pages 4C folded into an inward closing tri-fold "Shop Local Christmas guide." Five stars for this unique and very eye cathing piece. This unusual piece is a "must open and see what it is" concept. *The "Yellow Page" Professional directory stands out for it's effective use of color and uncluttered look. I hope the advertisers who take advantage of this directory see a good ROA. *Attractive Lake Region Builders Association directory as well. *Central Market gets a kudos nod for their colorful, well laid out center spread ad
Place Name: Second Place Contestant Name: New London/Spicer - Lakes Area Review Entry Title: 11/20, 12/14, 7/18 Entry Credit: Bethany Lacktorin, Hannah Martin, Taylor McLearen Judge Comment: The New London/Spicer - Lakes Area Review gets kudos for a few very well executed features. *Very robust business directiories shows the business community supports the paper and the newspaper readers must in turn support the local businesses. *Good use of premium front page ad positioning with the two, stacked full width x 2" ads. *Good use of the full-color Christmas/Holiday graphics as space fillers in the 12/11 edition. I assume they used these in each edition in December. Colorful and appealing. *Three Sisters Furnishings receives a five star shout out for their "12 Days of Christmas Specials and Giveaways" ad on page 2A of the December date submission. The use of the 12 Days of Christmas, with illustrations on a clean, open ad format is brilliant.
Place Name: Third Place Contestant Name: Alexandria - The Echo Press Entry Title: Advertising Excellence Entry Credit: Echo Press Sales Team Judge Comment: The Echo Press is well laid out with good use of color. *Well laid out boxed Classifieds ads with effective use of white space reduces clutter and makes more eye appealing. Even in black and white. *The 2019 Echo Press Fall Sports Awards page is an effectively well use of color, photos, editorial content and mix of advertisers
Competition Comment: A special mention to the Worthington, The Globe is that teheir "Trouble at the North Pole" children's activity book is a well thougth out book with good mix of advertisers. Likewise, the Oxford Street and Worthington Chamber of Commerce directories are well executed.
Additionally, the "Progress edition, Giving Back" section in the Red Wing Republican Eagle is a good mix of advertisers and color. A well laid out section.
