Best Use of Social Media ( Over 7,000,3,001 to 7,000,1,501 to 3,000,1,001 - 1,500,Under 1,000)Back
Place Name: First Place Contestant Name: Pelican Rapids Press Entry Title: Best Use of Social Media: "Un-American" Entry Credit: Louis Hoglund, Sara Brosowske Judge Comment: Bravo to this newspaper for not only using their social media to share daily content but also as a megaphone to call out a racist commenter and defend their community. The paper then parlayed the resulting exposure they received (the coverage went national) to help promote an upcoming festival that celebrates the community's diversity. A true win for this community.
Place Name: Second Place Contestant Name: Pipestone County Star Entry Title: Opinions from our followers Entry Credit: Debra Fitzgerald Judge Comment: This newspaper came up with a clever way to bridge the gap between social media and their print product with a new weekly feature.
Place Name: Third Place Contestant Name: Worthington - The Globe Entry Title: LIKE My Summer Photo Entry Credit: Susan Middagh, Roberta Fultz Judge Comment: This photo contest helped bolster both the newspaper's brand as well as their social media numbers.
Competition Comment: Very difficult to judge as the category is only broadly defined. Entries ranged from specific use of social media to tell a single story to a news organization's entire social media presence.
